Lifestyle

January Bullet Journal Layout

One of my goals for 2018 was to keep organized with a bullet journal to plan out my days. Planners worked great for me last semester, but I wanted something I could be creative with and give me a way to get artsy while also being productive. So, here’s my first layout- January! Snowflakes were a simple winter doodle to decorate the pages, and bullet journaling has been a great excuse to try out new stationery.

Supplies

  • Leuchtturm 1918 Medium A5 Dotted Notebook (Emerald)
  • Tombow Dual Brush Pens
  • Faber Castell Pitt Artist Pens
  • Staedtler Fineliners

Layouts

My monthly layout featured a basic calendar spread with snowflake doodles filling in boxes not taken up by dates. I also included a highlights section where I wrote about good days throughout January, as well as a favorites box that I will fill with my top music, movies, etc. from the month!

This spread features a habit tracker where I keep a record of which days of the month I am getting enough sleep, exercising, reading, and more! It’s a great visual encouragement to get daily or weekly things done on a regular. My expenses page is a place to track what I’m earning and spending, with different colors to denote the difference.

Finally, my weekly spreads for the month feature days of the week acting as dividers and the dates printed beneath them. I use color-coded dots to signify which assignments are for which class, and love the satisfaction of checking them off throughout the week. I love to use colorful fineliners to write other events or things to remember as well.

Overall, bullet journaling has definitely been time consuming, but a worthwhile priority. I’ve been able to stay organized while working on art and penmanship, and I’m excited to see where this little creative outlet goes throughout the year. ❈

Public Relations

Maple Boutique Public Relations Campaign

A major project of mine last semester was to form a public relations campaign for a local business or organization. The project was a great learning experience and first jab at a real PR project, and it has made me so excited to grow in my skills as a public relations professional.

The Assignment

My group of three was tasked with finding a client, determining their needs, and forming an appropriate public relations campaign to help them reach their goals. Our group worked with Maple Boutique to develop an effective plan to assist them in growing their social media following and increasing online sales.

The Process

We began by communicating with the client about their needs and weaknesses and determined that their main goals were to increase online website traffic and sales, as well as increase their following and engagement on social media, particularly Instagram. We met several times throughout the semester to discuss how to approach each goal, and researched methods or services that could assist in the process. We have formed the document below to report our research and ideas and created the following slides for our final public relations campaign pitch.

Maple Boutique PR Campaign
Maple Boutique Campaign Pitch
Lifestyle

Resolutions

Resolutions

2017 was one for the books, but as I look back there are definitely things I believe could help improve my health, happiness, and productivity for 2018. As I head into the new year, here are my goals and resolutions for the next 365 days.

Read at least one book a month

With all the reading required for classes, sometimes it’s hard to find the desire to read a novel for fun when I actually have some free time. Over winter break, I found myself diving back into some of my favorite books while at home and am determined to make it a priority to read something besides my textbooks during the year. Reading used to be one of my favorite things to do, and I can’t wait to find that passion for books again.

Bullet journal

I’m a stationery and planning addict, and am switching over to a bullet journal planning method this coming year. I see it as a therapeutic, creative outlet where I can doodle and practice my penmanship all while being productive! It will also be helpful to keep track of my water intake, exercise, study time, and more. I find that I am more productive with tasks such as those when I have a visual reminder or tracker for them, and bullet journaling will be the perfect way to do so. I have the Leuchtturm 1917 Medium A5 Dotted Notebook in Emerald. I’ll definitely be publishing bullet journal posts throughout the year, so stay tuned!

Consistent blogging

What started as a project for my Intro to Public Relations class has now become a great hobby and place to put my photography, thoughts, and more. I hope to grow this website into a portfolio, journal, and photo diary all in one. Just through more consistent posts and a little SEO practice, I have seen this blog grow already and hope to improve even more through this coming year in my writing and photography.

Music

It’s always such a happy and nostalgic moment when I come across one of my old favorite songs and experience all the memories attached to them. This year, I’ve decided to track my music listening with last.fm and record my favorite/most listened to songs each month in my bullet journal! It will be awesome to look back at the end of the year at my little monthly playlists.

Resolutions can be tough to hold, but here’s to keeping up with our goals and hopes for the year. Let’s do it, 2018.❈

 

Lifestyle

December Favorites | 2017

Beauty

 

I’ve been loving this palette from ColourPop this December. You Had Me At Hello is the perfect palette for a neutral look, but also includes pops of burgundy and plenty of shimmery shades. Swatching the shades revealed that they aren’t as pigemented as ColourPop’s Super Shock shadows, but with a good primer they will show up and blend very well! For the $18 price, this palette is absolutely worth it.

Style

 

These sparkly sneakers from Express are perfect for adding a pop to any outfit. When I saw them in-store, I admit I wasn’t totally sure how much of my closet would match these metallic shoes, but I just haddd to buy them anyway. I’ve been pleasantly surprised to find that they actually go with a lot almost any casual sweater, pair of jeans, or t-shirt. Plus, they are currently half-off which is always excuse enough to buy a piece a little outside your typical!

I’ve been wearing this gorgeous, simple bracelet (also from Express) almost everyday this month. The geometric sparkles accent the delicate cuff perfectly, adding just the right amount of sparkle. Sometimes it’s hard to find bracelets that fit my skinny wrist, but this one flexes to fit almost anyone, including me!

Books

 

Paris in Color by Nichole Roberston is a lovely little coffee table book. Each page displays photos of Paris color by color- blue, lavender, pink and more. I love anything organized by color, so this book is ultra-satisfying to flip through. We can’t all live in Paris, but Paris in Color is a beautiful way to see the little details of the city in a colorful way. Robertson’s book is full of photography inspo, and it’s a totally refreshing way to spend a few minutes of down time.

December Playlist

A Vibe | I Like Me Better – Lauv
A Bop | What Lovers Do – Maroon 5
Chill | Your Shirt – Chelsea Cutler
Feel Good | Don’t Know Why – Gavin James
Acoustic | This Is Why I Need You – Jesse Ruben
Remix | Weak – Boonz Tropical Remix

There you have it- my December favorites! What have been your faves this month? ❈

 

Lifestyle

Autumn Recap 2017

dorm livin | azusa pacific | 8.31.17

coffee lovin | bear coast coffee | 9.23.17

lookin down | pumpkin patch | 10.27.17

maize maze | pumpkin patch | 10.27.17

round two | holy matcha | 11.4.17

hi. | bing haus | 11.5.17

 

Autumn was an absolute ride, y’all.

September – November have been both the most fun and most stressful months of my life. Starting college has allowed me to figure out a little better what I want to do with my life, how to do life independently, and what is worth my time. From visits home to days out with friends to nights shutting down the library, here are a few words to describe my first semester.

Fun

The independence of college = 2 a.m. taco runs and friends around 24/7. I’m so not used to living a 3 minute walk away from all my friends and hanging out way too late talking, eating too much, or studying when we actually get the discipline to focus. The spontaneity and freedom of college has been a lotta fun, all while having home less than an hour away. I’ve even been enjoying classes (or at least some of them lol).

Challenging

With more studying, more homework, and more responsibility than ever, I can’t deny that the first semester was a challenging one. While it was definitely overwhelming at times, I’ve learned a lot about time management and prioritization. My organization skills have grown and procrastination has lessened, so I’m gonna say this semester has been a win no matter what my grades come to (but it’s looking pretty good rn, nbd :P).

Enlightening

Finally, studying public relations and journalism has helped me see exactly what it is I’d be doing in each career path, and has solidified my thoughts on each. While I originally anticipated focusing primarily on journalism, my decision to change my major to public relations is now proven to be the right one for me. I’ll always love writing, but I realize I want to gear my focus on more relational skills offered in PR. I’ve even been able to use this blog to explore the PR industry in one of my classes.  Plus, dabbling in social media and taking an event planning position on campus has made me excited to turn these interests into a career.

May the next semester be as fulfilling as the last. ❈

Public Relations

Love, Little Rock: The City’s Breakup with Amazon HQ2

The Power of Reputation

Amazon put out the call for a city to house their second headquarters. Inevitably, several cities jumped at the shot to boost their economy, population, and appeal.

With requirements such as a population over 1 million, ample space for the new offices, and proximity to an airport, Amazon received several intriguing proposals. Iconic cities such as Boston, New York, Dallas, and Washington D.C. jumped at the opportunity. All Amazon had to do was send out the call, knowing their reputation would entice the best of the best. Not many companies have the kind of power to influence the cities that are already so influential. Amazon knows this, and used this power to their ultimate advantage. They could have made it a quiet agreement between them and a city of their prior choosing, but they turned it into a public race. This upped their publicity and created a stir in America’s metropolitan capitals.

“Dear Amazon: It’s not you, it’s us.”

Among these cities in the running for Amazon’s heart was Little Rock, Arkansas. However, Little Rock stepped back and decided that they don’t want in on the race that America’s top cities were desperate to win. Instead, Little Rock opted to launch the “Love, Little Rock” campaign.

After taking a second look at the prize they were working toward, Little Rock decided to drop out. The city concluded that the appeal of such a major company making its home in their city was not worth the effect it would have. Population, traffic congestion, and overall vibes of the city would have to change dramatically. To be honest, I don’t blame them. Little Rock saw this “breakup” as a chance to put themselves out there for other brands. Launching lovelittlerock.org promoted their best attributes. Staying true to yourself and your brand while being open to innovation and change is a challenge. Little Rock has managed to make the tough call and put itself first.

While Amazon HQ2 would bring in income, citizens, and appeal for a city, they are not a good match for everyone. Little Rock was able to recognize this, and step out of the race. I commend them for doing so in a way that was light, humorous, and promoted themselves to other companies or potential new residents. “Love, Little Rock” was a classy and clear way to do what is best for the city while maintaining a confident and clean reputation. ❈

 

Public Relations

#HR4HR: T-Mobile’s Home Run Rally for Hurricane Relief

Two hot topics on social media, news, and in conversation today are the World Series and hurricane relief. T-Mobile is smartly using their platform as the wireless sponsor of Major League Baseball to raise awareness and donate money to relief in Texas, Florida, and Puerto Rico with their #HR4HR campaign.

So, here’s how it all works.

For every home run, T-Mobile will donate $10,000 to Team Rubicon. For every tweet including the #HR4HR (Home Runs for Hurricane Relief), they will donate an extra $1. T-Mobile customers can also donate by texting MARIA, HARVEY or IRMA to 90999 to add an extra $10 to their next phone bill towards hurricane relief.

Team Rubicon’s primary mission is providing disaster relief to those affected by natural disasters, be they domestic or international. By pairing the skills and experiences of military veterans with first responders, medical professionals, and technology solutions, Team Rubicon aims to provide the greatest service and impact possible. – Team Rubicon

T-Mobile’s partnership with the MLB and Team Rubicon is definitely creating an impact by unifying baseball fans and beyond to raise awareness and funds for hurricane relief. It is a strategic and influential move to donate $1 for each #HR4HR tweet because it allows social media users to get in on the action. Allowing T-Mobile users to donate an extra $10 on their phone bill is a very efficient and convenient way for customers to give back as well, making it easy and accessible.

Oftentimes, people don’t quite know how to respond or help during times of crisis. T-Mobile is giving Americans a simple and impactful way to spread awareness and contribute funds. An added plus for the brand is a spike in reputation, showing potential customers on the nationwide World Series stage that they are a brand that cares. ❈

Public Relations

Hardee’s < Carl's Jr. < Amazon?

Amazon's ownership web

As one of the most well-known, successful companies in the US today, Amazon has recently begun venturing into the food industry. They already sell almost everything customers can think of, and are a go-to brand when you need a unique, specific, or affordable product. With experience in tech, apparel, streaming, and books, it only makes sense for them to become involved in food as well. Buying Whole Foods was a big step for them, as it broadened their horizons and upped their physical presence on top of their e-commerce success. And here’s where Carl’s Jr. comes in.

Carl’s Jr.: Bold or Desperate?

In a twitter thread featuring #AmazonBuyUs, Carl’s Jr. begged the mega-company to literally buy them, along with Hardee’s. This Carl’s Jr./Hardee’s relationship was not one I was previously aware of, but Hardee’s was bought by Carl’s Jr. to broaden their franchises from coast to coast, much like Carl’s Jr. wants Amazon to buy them that they may broaden Amazon’s reach into the food industry. It’s a food chain, if you will.

Like many twitter users, I find the #AmazonBuyUs campaign to be a tad desperate, and garnered more cringes than laughs. While it certainly caught the attention of social media users, #AmazonBuyUs was not very successful otherwise. ❈

 

Public Relations

Making it in LA: LA Original

Los Angeles is a city for the dreamers, the starry-eyed, and the influencers. Everybody wants to make it in LA, but LA Original gives the phrase a whole new twist.

LA Original provides a platform to showcase our diverse makers and promote locally designed, assembled, or manufactured goods through a line of LA-branded products from across Los Angeles — with proceeds supporting creative entrepreneur programs. In addition, LA Original encourages people to shop local while providing a new badge of LA pride for residents and visitors alike. Our new dynamic and intentionally collaborative mark for LA, represents the unique creative culture here in Los Angeles. It will be the first mark to embody LA’s creativity as a place that gives people the space to create and to make what’s next.

With makers such as Sprinkles, Orly, and Made by DWC, LA Original has a very diverse and authentically LA array of products. These groups have, quite literally, made it in LA. The proceeds received by the project go to the Downtown Women’s Center, an organization offering women in need a community to assist in overcoming homelessness and poverty. Essentially, the products manufactured and created in LA are drawing funds that go right back to LA’s homeless. Personally, I love this concept. It’s a city supporting itself, taking pride in itself, and growing itself.

LA Original is the ultimate example of making it in LA. ❈