Public Relations

#HR4HR: T-Mobile’s Home Run Rally for Hurricane Relief

Two hot topics on social media, news, and in conversation today are the World Series and hurricane relief. T-Mobile is smartly using their platform as the wireless sponsor of Major League Baseball to raise awareness and donate money to relief in Texas, Florida, and Puerto Rico with their #HR4HR campaign.

So, here’s how it all works.

For every home run, T-Mobile will donate $10,000 to Team Rubicon. For every tweet including the #HR4HR (Home Runs for Hurricane Relief), they will donate an extra $1. T-Mobile customers can also donate by texting MARIA, HARVEY or IRMA to 90999 to add an extra $10 to their next phone bill towards hurricane relief.

Team Rubicon’s primary mission is providing disaster relief to those affected by natural disasters, be they domestic or international. By pairing the skills and experiences of military veterans with first responders, medical professionals, and technology solutions, Team Rubicon aims to provide the greatest service and impact possible. – Team Rubicon

T-Mobile’s partnership with the MLB and Team Rubicon is definitely creating an impact by unifying baseball fans and beyond to raise awareness and funds for hurricane relief. It is a strategic and influential move to donate $1 for each #HR4HR tweet because it allows social media users to get in on the action. Allowing T-Mobile users to donate an extra $10 on their phone bill is a very efficient and convenient way for customers to give back as well, making it easy and accessible.

Oftentimes, people don’t quite know how to respond or help during times of crisis. T-Mobile is giving Americans a simple and impactful way to spread awareness and contribute funds. An added plus for the brand is a spike in reputation, showing potential customers on the nationwide World Series stage that they are a brand that cares. ❈

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